Selling South Carolina Abroad

Ever wonder how the State of South Carolina sells itself overseas?

SC Connect took a look at the state Department of Agriculture’s efforts at the ANUGA trade show in Cologne recently. Jack Shuler and Clint Leach of the agriculture department spent hours meeting with companies and extolling the virtues of the state. They were in the midst of nearly 100,000  businessmen during the five-day event.

How’s SC Doing?

How’d they do? You can decide for yourself. Take a look at our article, “Growing SC Agribusiness is a Worldwide Endeavor,” in the Winter edition of SCBiz Magazine. Here’s a taste;

South Carolina agriculture representatives contended with more than 100,000 other businessmen to press the case for SC agribusiness this month in Cologne at one of the world’s largest food and beverage trade shows.

“We’re just trying to get people to know South Carolina, get them to know what we have to offer,” said Jack Shuler, director of agribusiness development at the South Carolina Department of Agriculture. Perched on a stool beside him at one of the 7,200 different display booths sat Clint Leach, assistant state agriculture commissioner. South Carolina’s not generally a high-profile state, Shuler said, “but this time they know us.”

To read the entire article, go to page 36 here, in the Winter 2017 issue of SCBiz magazine.